OASIS | Product framing

Last updated March 19, 2024.

Product framing is the process of creating a narrative to communicate your story, strategy, and scope with a project team and the broader audience. This document should be updated as the work evolves.

Problem statement

On the legacy OASIS site, users have problems navigating the site and finding the documents and information they need, which results in a lot of people turning to the help desk for support. The OASIS team has challenges delivering information in a useful format for users, and highlighting important information; because it’s hard to know what users are doing on the site, it’s difficult to make informed updates.

Product vision

The new OASIS+ site will be a centralized information hub that quickly and intuitively provides the information users need. Customers can easily make purchasing decisions, suppliers understand how to participate, and the OASIS+ team can create clear, accessible content.

Product goals

Priority	Goal	Path	Outcomes
	Improve accessibility	- Content audit -Manual and automated accessibility testing -Moving content out of PDFs	Improvement over baseline (93 lighthouse, X AMP)
	Improve content findability	- User research -Content audit -Information architecture -Understand user Understand user journeys, pair user touchpoints with analytics -Task completion testing(possibly user funnels analytics- will depend on journey) -Usability testing	Improvement over baseline in task completion time -Improve SEO -Reduction in number of PDFsBaseline = 57 -Reduction in contact center contacts (X baseline) -Cost avoidance based on contact center contacts -Improvement to the GSA.gov survey questions “Were you able to find information or complete the task that you needed on this page?” (29% answer “no” in baseline) and “How much effort did you personally invest to find your information or accomplish your task today?” (38% answered a little more / much more in baseline)
	OASIS+ is preferred professional service contract vehicle	Improve website	Increase market share for OASIS+ (business volume)
	Ability to update	Modular content design -Creation of templates -Complete content audit and don’t create superfluous content	- OASIS+ team able to make updates internally -Decrease time to publish updates
	Performance		Lighthouse performance
	Ability to archive content and make it not findable for users	-Figure out what the process is today and why things are being retained -Redirects	Users can’t find archived documents
	Improve buyer satisfaction		Improvement over CLS baseline (2022, out of 5): -Ease - 4.1, Tech - 4.4, Satisfaction - 4.2
	Improve supplier satisfaction		Improvement over ISS baseline (2022, out of 5): -Tech and systems - 3.67, Communication - 3.98, Satisfaction - 3.91
	Ability for OASIS+ team to understand what people are looking for	Get access to DAP, GSA Google Analytics, and/or SiteImprove	OASIS+ team has direct access to web analytics

User Types

OASIS+ user types – goals, pain points, and scenarios in which they engage with the OASIS website.